<![CDATA[Branding is essential to every business, but especially a wedding venue. Every bride has a specific idea of the kind of wedding she wants. Most brides have been dreaming of this day since they were young girls. The dream they have starts with their dress and moves on to the venue. There are many different venue styles. Encompassed within those styles are locations. The locations around the world dictate the terrain and culture. The venue location and style then need a brand. The brand attracts a certain bride and age group. An example would be a venue that is historic, perfectly staged, very intimate and could handle up to 100 people. This type of property usually attracts a 30ish-40ish bride. A venue that is located at a hotel, golf course or resort is usually an early 20’s-30 age group. The difference is that an older bride usually wants more detail, higher end vendors and invites less people. The younger group wants more people invited, has a larger wedding party and less of a budget. That is a simplified example but you get the idea. If you don’t know who your venue attracts start polling and tracking who follows you on social media. Keep a record of the ages of the brides who book with you. This will help you understand who your market is and how to market to them. Social media platforms greatly differ. The age of the person using them and who they will follow and what they choose to look at, are very different . The type of ads you run should also be directed to certain age groups, interests and income levels. The client you are trying to attract, your goals and your brand should all be cohesive. I recommend working with a marketing and branding company to get you moving in the right direction. Marketing is changing; make sure you are changing with it. Cheers, Lisa]]>
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